June // 2010 // mattBernius.com

Trying out @prezi for my “slides” for tomorrow’s talk on Social Reading at #ritread — http://bit.ly/9YuHJ4 #
@eileen53 Thnx! #
I just updated the #ritread page for my talk, Social Reading and the e-Book Ecosystem, with some links for background — http://bit.ly/9jzgEA #
@SeeMWhyK — Agreed! I’m really digging @prezi (http://prezi.com/), though I wish there was more font controls — like bold and italic. #
RT @ThisCJ via @timoreilly LimeWire owes $1.5T http://is.gd/cI8wa BP $69M. Music sharing 200,000x more damaging than catastrophic oil spill #
@ #ritread sitting next to @jparryhill & waiting for @MargaretAtwood to speak. #
President Destler is currenlty kicking of #ritread http://tweetphoto.com/26405731 #
@MargaretAtwood — At my age I’m not looking far down the road for an “eTroll” lurking to ruin my livelyhoo… http://tweetphoto.com/26406726 #
Students of the world rejoice! @ http://tweetphoto.com/26407686 #
Students of the world rejoice! @Margaretatwood admitted to using wikipedia for her history of writing. http://tweetphoto.com/26408167 #
#atwood #ritread — Would you keep your will in eform and only eform? — beware solar flares and technology upgrades! #
#atwood @ #ritread — Publishing is, in one way, putting text in a place where people can see it. #
#ritread — D.E.A.R. Time (drop everything and read) — What a great idea! & #atwood reminds us that kids sh… http://tweetphoto.com/26413277 #
#atwood I’m not against plot driven novels — without plots there probably wouldn’t be novel! #ritread #
Good morning #RITRead — Johanna #Drucker is kicking things off with a discussion on the future of reading… #
#drucker — too often we talk about reading in terms of a mechanistic reader — what happens when we shift to performance #ritread #
#drucker — The design/context/cotext of a sign allows us to understand what register we will be reading it in before we read the content. #
#drucker — The design/context of a sign allows us to understand what register we will be reading it in before we read the content. #ritread #
#drucker — deconstructing a NYT article to ask if web reading is only different by degrees from other read… http://tweetphoto.com/26490405 #
great question — #drucker — what if we turn our attention from the graphic structure of “interface” to the relational aspect of it #RITRead #
#anderson — being in the magazine business, we are typically thinking about content, not the form/interface of it #ritread #
@Rwelzenb great question — short answer, I’m not sure… longer answers will be explored in my afternoon session. #ritread in reply to Rwelzenb #
RT @Rwelzenb: ““trust me, it’s going to be huge.” #canderson to The Economist about the internet #ritread quot; #
#canderson — With the magazine, we use paper for what its good for — being a canvas that you can see whole layouts at once. #ritread #
Interesting #canderson sees magazines as a print specific form. On the web, same content is something different, not a magazine. #ritread #
#canderson wired.com runs at the metabolic pace of a mouse. The mag runs at the pace of an elephant. Each is a dif. group. #ritread #
@amitorit This question of device specific app vs. web or platform content is at the heart of the future of reading/publishing… #
#CAnderson — Success of the kindle is not because its a superior reading device (it isn’t) — its a superior content delivery exp. #ritread #
Chris Anderson — Our job in creating the Wired App: come up with a reason/experience that people would be willing to pay for. #ritread #
Chris Anderson — iPad is a “lean back” versus a Desktop “lean forward” experience. Our job was to entertain your finger. @ #ritread #
Interesting ? — who owns finger movements? Should an a app developer track finger movement data without your permission? #RITRead #
C. Anderson — On web (& print) the war between content & ads is about shared space. On iPad we’ve killed shared space. #ritread #
@Brinkmanship Agreed, finger tracking=heat/eye track. Tracking a finger movement seems more invasive & surveilling than links. #ritread in reply to Brinkmanship #
@activitystory Come to my session (Social Reading # eReader Ecosystem) this afternoon to discuss the reader2reader aspect. #ritread in reply to activitystory #
@RandomArchivist — Stylus, Finger, or Eye tracking via a webcam without informed permission seem to violate privacy. #ritread in reply to RandomArchivist #
This is cool easter egg — wired app changes photos in some stories based on orientation, encouraging rotating device. #ritread #
@Rwelzenb The mouse is an extension as well, though by degrees different… right now no one I know is tracking mouse movements… in reply to Rwelzenb #
If the web has the metabolism of a mouse & a mag the one of an elephant, do academics have the metabolism of a brontosaurus? :) #ritread #
joanna #drucker the magazine is curated conent in a delineated frame (lots of pens clicking @ #ritread as folks write that down) #
For the first frun of the Wired App they essentially built two magazines — one landscape & one portrait! Thats a LOT of work! #RITread #
Chris Anderson estimates that Conde Nast has (at least) a decade of print revenue to finance tablet/media pub experiments. #ritread #
I heart Joanna #Drucker metaphor of design and artistic inquiry of “little thought isotopes” #ritread #
We’ve hit the great divide: how to translate humanities based research into business action (i.e. why UI is engineering based). #ritread #
The underlying issue here is publishing is crashing into software development and ideologies about objects and models. #ritread #
MOOs & MUDs were also banned at RIT. The power of storytelling also goes back to @margaretatwood talk from last night. #ritread #
#drucker — Thinking about the codex as a space with its own rules of how we move and understand the content within…@Jessicarider #ritread #
#ritread be prepared, Chuck Bigalow, the co-creator of Lucida is about to join twitter & start tweeting the symposium… #
@Rwelzenb The connecting role of publishers will become increasingly critical as web x.0 continues to develop. #ritread in reply to Rwelzenb #
Glad #mBarton brought up audio books — audio is important for enhanced editions, interstitial reading/listening, & accessibility #ritread #
Harliquin has been playing with interactive character relation charts with their Nintendo DS books in Japan for a while. #ritread #
@ameliafont I definitely don’t think the codex is broken. The bigger question is what stable forms will develop along side it. )ritread in reply to ameliafont #
@ameliafont I definitely don’t think the codex is broken. The bigger question is what stable forms will develop along side it. #ritread #
A great aspect of the #RITRead symposium is the creative tension between the academic and the industry folks in the discussion session. #
Cool! Penguin licenses its eBook for electronic lending via libraries. #RITReader #
Cool! Penguin allows/works with libraries to make their eBooks able to be lent to patrons. #ritread (sorry for double tweets… I # fail) #
#RITRead — Discuss Social Reading @ 3.15 here in the Campus Center 1010/1015 #
@infomancy I thought Overdrive was part of it. Now that Kindle is an app platform, it will be interesting to see if ‘Zon will allow it. in reply to infomancy #
@glojacobs Code is without a doubt language and not neutral. See Chris Kelty and Diana Foresythe’s work on that. #RITRead in reply to glojacobs #
RT @amitorit: Ch. 3 of Lanham’s The Economics of Attention “What’s Next for Text” http://bit.ly/9MCKWs #lanham #ritread #
Richard Lanham : Writing has to be connected to reading! Separate the two is like specializing in only breathing out. #RITread #
RT @Brinkmanship: When I put words on the screen and they dance around, the whole idea of cultural authority evaporates — R. Lanham #ritread #
John Orwant of Google Books is about to speak at #ritread #
John Orwant — Google fundamental mission is to find answer people’s questions. #RITRead #
You can make your own bookscanner on the cheap too… check out the DIY book scanner — http://www.diybookscanner.org/ #ritRead #
@amitorit That (sadly) makes me think of http://www.theonion.com/articles/klingon-speakers-now-outnumber-navajo-speakers,709/ #ritread in reply to amitorit #
#RITRead — if you haven’t read it yet, check out http://robinsloan.com/mr-penumbra a magical realist story involving google book scan #
Did anyone at #ritread get a picture of the old/new trigram slide? If so, plu-eeze post it! #
Orwant : Using Google Books data and Google trends they found that authors began using the term WW1 in 1931! #RITread #
Orwant: when people think about eBooks, often the feeling is the technology is intruding on reading. #RITread #
@infomancy: When the doctrine of 1st sale goes away, what happens to the library as place fr book sharing? We better figure it out! #ritread #
Everyone should read Walter Benjamin’s “Unpacking My Library” — There will be a huge market for low run, high quality editions. #ritread #
@infomancy But is it the Book or the Book-As-Object that we fetishize? #RITread in reply to infomancy #
Hmmm — the great possibility of constructive versus consumptive analysis of texts was brought up. #RITRead #
@infomancy The beauty of Benjamin’s essay is how book-as-object have additional & important functions beyond & outside of reading. #RITRead in reply to infomancy #
Lanham: I have no evidence to support this theory that only increases my conviction in the idea #ritread #
Lanham: I have no evidence to support this theory… that only increases my conviction in the idea #ritread #
RT @JessicaSCole: #orwant — “We should add lard levels to Google Books.” #lanham — “Fame at last! I never thought it would come!” #ritread #
@infomancy That’s one reason to download pirated ebooks. The pirates often care more about the content than the publishers. #ritread in reply to infomancy #
@infomancy Plus, DRM PREVENTS you from correcting the mistakes in the book you bought (especially bad with Metadata) #ritread in reply to infomancy #
#lanham — Every mark in a printed text has hidden meanings waiting to be revealed. #RITread #
BTW… we need to have a #ritread tweetup at some point either today or tomorrow. Perhaps @ reception tonight? #
Behold the book wheel — Gutenberg era device for hyper scanning texts! #ritread http://tweetphoto.com/26690672 #
K. #Hayles project — trying to find a way to synergistically blend machine, hyper, and close reading. #ritRead #
Jane Friedman just said eBooks are bigger that Oprah! #ritread #
@Rwelzenb Amazom = Easy! (versus sexy … which is apple). #ritRead in reply to Rwelzenb #
RT @Rwelzenb: “2 days in a row we’ve heard that publishers see film & TV versions of books as flashy ads for the original. #ritread quot; #
It seems that these Open Road videos (esp the first) are as much about turning authors into characters as anything else… #ritread #
#ritRead — How are books brought to life or activated? Where discussion/dialog and connection over content come into play? #
RT @RITOPL: Open Road is *not* the only company using author videos to market books! #ritread — I didn’t want to be the 1st to say this #
PLZ World! Don’t use “Digital Native” — it’s a really problematic term & flattens a LOT of stuff & is applied way too broadly! #RITRead #
For the 2nd day in a row @ #ritread we’ve hit “We have findings from an academic study… how do we apply that data to business or design.” #
@activelearning When paperbacks were first introduced some feared they would flood the market with crapy/cheap (pulp) fiction. #RITRead in reply to activelearning #
My God! I’m five years away from not being able to read 12 pt type!!!! (Men @ 40, Women @ 45) #ritread #
quick poll #ritread — which is less annoying “E” or “I” … Or should we just use “digital”? #
#ritread interested in question of eBooks and design? Read this great thought piece that frames the conversation: http://bit.ly/dgj3ca #
David Barlow: Width is as important as height in #font design for screen. from #RITRead font panel #
@activelearning It’s a little more complex that that. Some people argued that PB’s were going to expand access to the great novels. in reply to activelearning #
David Berlow: Type design has been unprotected since Gutenburg. #ritRead #type #fonts #
My #RITRead session page (Social Reading and the eBook ecosystem) has been updated with new links and a video http://bit.ly/9jzgEA #
Calligraphy cow for those of your following #ritread — http://bit.ly/aOQD8Q #
One of the great problems of moveable type was that it standardized letter forms and couldn’t reproduce these “living” scripts — #ritread #
Kris #Holmes Scribing is an act of love. #ritread #
K. Holmes: Dialectic between mech. print and radical hand led to the split of text (print) and display (script) typography #RITread #
RT @xanthm: Ornate scribes : movable type as wired app : web text? #ritread #holmes <- Yes that’s a good model. #
On grid design, be sure to see Jan Tschichold’s canon of book proportions inscribed in the wood floor of the Carry Press #ritread #
It’s interesting to see the parallel between Kris Holmes Eye:Hand dialectic with McLuhan’s Ear:Eye and Innis’ Oral:Literacy — #ritread #
RT @timoreilly: NYT on language acquisition in children whose parents spend too much time plugged in. http://nyti.ms/amEiH0 #RITRead #
Kris Holmes (& @MargaretAtwood) : in the years to come we’ll see a rise in female calligraphers and letterers #RITread #
RT ++++ @amitorit: i want to listen to kris holmes all day! #holmes #ritread #
Dennis #Tedlock One reading mode in mayan culture is reading beans and other objects to divine the future or when to take action #ritread #
#Tedlock there are no gendered pronouns in the languages of indigenous people of the americas #ritread #
Sapir-Whorf in action — indigenous cultures w/o gender pronouns tend to have more equal power relations between men and women #RITRead #
Loving #Tedlock #039;s discussion of Ethnographic reading of signs inscribed by hand, inscribed in nature, and spoken by animals #ritread #
From the Mayan Popol Vuh — “Writing, carving is all the [the Gods] work at every day” (http://bit.ly/d6TkwI) #Tedlock #RITRead #
Like other scribal cultures, the Mayan’s had the notion of writing “loudly”. I want to write loudly! #Tedlock #RITRead #
@Brinkmanship: Beyond colonial issues “Digital Natives” suggest that all ppl grow w/same tech & interact w/it in same way #ritread in reply to Brinkmanship #
@laerm That’s the other part of Sapir-Worf that people leave out, that the cultural structures and practice also influence language in reply to laerm #
Second mention of C. S. Peirce at #RITread — #Tedlock showed how Mayan logograms include Iconic Sinisgns and Iconic Legisigns #
@Brinkmanship #ritread You might be onto something with “‘netualized citizens” in reply to Brinkmanship #
@laerm — S/W (and language/culture) is always already a two way street. Naïve theories only apply them in a single direction. in reply to laerm #
@amitorit #ritread — but portmanteaus & neologisms are so fun! (and sometimes useful) #
So much interpretive play was part of the writing/reading of mayan scripts — our alphabet calls out for ornament in comparison. #ritread #
RT @blaine: 4 those wanting 2 do hand-written text, but wanting 2 maintain searchability /accessibility, try http://bit.ly/c3qRqv #
#Tedlock — Contrary to Mel Gibson, there was no Mayan Empire. It was closer to city-states like Renaissance Italy. #ritread #
Denis #Pelli is kicking things off by trying to find a middle ground between pure typographic aesthetics and scientific certainty #RITread #
#Pelli — When you eye makes four micro eye movements per second, and during those movements, you are essentially blind! Wow! #RITRead #
Ok, so far at #RITRead I’ve learned that my visual span is only five characters and that I have only five years left to enjoy 12pt type. #
#pelli — What we do in my line of work [visual science] is break things. By breaking we learn about how things work. #ritRead #
#Pelli argues that some of Picasso’s work might be attempts to paint objects that appear “correct” only if viewed in the periphery #RITRead #
RT @Rwelzenb: in short: peripheral vision is useless for reading #ritread #pelli #
RT @Rwelzenb: in short: peripheral vision is useless for reading. (Me: But it is good for looking at Cubist art and predators) #ritread #
@tomcoates Great to hear it’s good. I can’t wait to torrent it… err I mean watch it on BBC America in a few weeks… #drwho in reply to tomcoates #
#Pelli #039;s ultimate argument: Crowding limits the visual field, and the visual field limits the overall rate of reading. #RITRead #
Building off #Pelli #039;s argument, do any eReaders uses rapid serial visual presentation? (more on RSVP here http://bit.ly/cJbrB0) #ritread #
Robert #Bringhurst — Book is a verbal fabric, a forest of words large enough to get lost in, & a bounded ecosystem of language. #RITRead #
@infomancy Yes… re: RSVP in reply to infomancy #
Bringhurst: In storytelling cultures, the storyteller does not memorize stories, they learn how stories are made. #RITRead #
Bringhurst: In Oral Cultures people read with their ears! #RITRead #
#Bringhurst In the wider sense of the wrd reading means paying attention 2 wht goes on in frnt of yr & finding the meaning in it. #RITRead #
Enjoy this talk? You need to read #Bringhurst #039;s “The Solid Form of Language” (available in the Cary) http://bit.ly/blTv5V #RITRead #
#Bringhurst Physical empathy with every letter encountered, a visceral link between reading & writing, was shattered by printing. #RITRead #
@Rwelzenb I believe that videos of all of the main speakers will be available (including #bringhurst #ritread in reply to Rwelzenb #
Oops… here’s a correct link to #bringurst #039;s “The solid form of language” (available in the Cary) #ritRead — http://bit.ly/djjjMe #
#Bringhurst GERARD TER BORCH, Portrait of a Man Reading a Koran; 1675 #ritread http://bit.ly/aV1aGZ #
Many worried that Paperbacks were going to destroy literacy with a flood of cheap lurid crappy writing (the TV arguement) #RITread #
#RITRead Meditiation on the materiality of a book, what it is content, “Unpacking my Library” (a pdf) http://bit.ly/b3FL0C #
RT @Rwelzenb: @mattBernius Is it “Man reading a courant?” #ritread <- As far as we can tell (and we thought it was “the Koran”) #
RT @Brinkmanship: The real book isn’t the bk nor the scan, its more permanent thn letters, more ephemeral thn words, more sublime thn data #
On the transparency of Typography, everyone needs to read Beatrice Warde’s short essay “The Crystal Goblet” #RITRead http://bit.ly/aa5qUH #
#Vignelli — We are at the most exciting time since Gutenburg and it has to come at the end of my life! #RITRead #
#RITRead El Lissitzky:The printed sheet overcomes space & time. The printed sheet, the infinity of the book, has to be overcome. via Bigelow #
The (brief) full text of El Lissitzy’s Electro-Library that Chuck #Bigelow referenced — http://yfrog.com/9eftvp #
The (brief) full text of El Lissitzy’s Electro-Library that Chuck #Bigelow referenced — http://yfrog.com/9eftvp #RITRead #
“Empty space in a newspaper is costly, empty space on a screen is free” ~ Chuck Bigalow #RITRead #
Mossimo #Vignelli — White space is the greatest luxury. #RITRead #
Mossimo #Vignelli considers Zaph’s Optima to be the finest humanist italic ever cut — http://bit.ly/9zoUSx #RITRead #Type #
“The best way to teach typography is to show the ugliness caused by a lack of it!” ~ Mossimo #Vignelli @ #RITRead #type #typograhy #
“If you have to write ‘dog’, your type doesn’t have to bark.” — Massimo #Vignelli #RITread #
Bigelow: Where as Gutenburg had 1 font, we now have over 100K digital fonts. Remington: And our students want to try them all. #RITRead #
Frank Cost is closing the Future of Reading conference (#RITRead) with a discussion of the Book as the Child of the Internet. #
For his two classes, in which Frank Cost’s students published their own POD books, 80% of the students wanted to create more books. #RITRead #
Frank Cost talks about creating personal books: from month long projects in the 80’s and to books he’s published in a day today. #ritread #
The google books page for Frank Cost’s “Facing Myself” — http://bit.ly/cstAA4 #RitRead #
Frank Cost: Thinking about Print On Demand books as a “Sumi” style production opens up new creative possibilities. #RITRead #
Frank Cost: Often what we edit out is what becomes the most important (referncing Barthe’s “Punctum”). #RITRead #
RT @xanthm: We can document small things now bc book prodution is so easy. Nice. #ritread #cost #
Franl Cost: “Professors McLuhan and Madonna are always right!” #
Nicholas Negroponte: The future is bits, not atoms. Frank Cost: But we eat atoms, we can’ survive on bits. #RITRead #

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